ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

The fintech executive on localizing product to the market, using customer feedback to drive innovation, and more.

A new study published in the Journal of Hospitality Marketing and Management reveals that consumers are turned off by ...

The top reason to start marketing while your product or service is still in the development phase is to begin a conversation. To set your product up for success, you need to be intentional about your ...

This study focuses on marketing planning for five products in five selected value chains in the five provinces where FFPOs have received prior support through the Forest and Farm Facility programme ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

In business for 115 years, Lucas’ Papaw Remedies has thrived by putting all its energy into one great product. But could ...

Product love is more than customer satisfaction; it's a deep emotional bond between consumer and product. This bond acts as a ...

Millennials and Gen Z are increasingly using anti-ageing products as moisturisers and serums driven by social media marketing ...

A Texas hemp company is turning a very public jab from Lt. Gov. Dan Patrick into a full-blown marketing campaign.

Synthetic products posing as kratom mislead and endanger consumers; AKA urges FDA to take decisive action against violative ...