ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

A new study published in the Journal of Hospitality Marketing and Management reveals that consumers are turned off by ...

This study focuses on marketing planning for five products in five selected value chains in the five provinces where FFPOs have received prior support through the Forest and Farm Facility programme ...

Delhi High Court's decision to restrain Patanjali's advertisement comes in response to a petition filed by Dabur India ...

Millennials and Gen Z are increasingly using anti-ageing products as moisturisers and serums driven by social media marketing ...

Opera's strong financials and innovative strategies support near-term growth, despite challenges from AI shifts and tough ...

But experts say it needs to prioritise what users want from its search engine, rather than becoming a content platform. Read ...

One of the main objectives of the IIED-VNFU project is to scale up EbA approaches though innovative marketing of forest and ...

Crest Builder Holdings Bhd has announced the passing of its non-executive chairman, Tengku Datuk Sulaiman Shah Tengku Abdul ...

Explore the 10 best inverters for large homes with high load capacity, pure sine wave output, and efficient, long-lasting ...

The conundrum is that chemical sunscreens can be irritating to sensitive skin types, due to the way that they process the sun ...

For today's young consumers, luxury is no longer about prestige — it's about purpose, story, and sustainability.