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"You need to make sure the content ... follows the same rigor and checks and balances that any of your advertising would," said Sarah La Voi, a Baker & Hostetler partner.
Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...
From Beast Industries to Bravo to the "Bring It On" fandom, celebrity and creator-led brands are cash cows. Why it matters: ...
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