NEW YORK — Private label brands continued to gain traction with consumers during the first six months of 2025, according to ...

Private brands outpaced national ones not only in sales growth, but also in volume, per the Private Label Manufacturers ...

The association found private label dollar sales rose 4.4% for the six months ended June 15 versus the same period last year, ...

Private label brands continued to gain traction with consumers during the first six months of 2025, according to the Private ...

Private label brands continued to gain traction with consumers during the first six months of 2025, according to the Private ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

National celebration in January highlights the quality, value, and uniqueness of store brand products NEW YORK (May 15, 2025) – Extensive promotional plans across all retail formats are underway for ...

Choosing between private label and white label products can be a pivotal decision for business owners and entrepreneurs. Both models offer unique advantages and challenges, so understanding the key ...

Private label purchases are now ubiquitous among U.S. households as the price gap between private label and national brands contines to grow.

Nearly half (41%) of surveyed consumers purchase private label items to save money. Roughly six-in-10 (59%) of consumers say private label brands offer an above-average value for their price.

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

By leveraging AI-driven insights, brands can tailor their product offerings to match evolving consumer preferences with greater precision than ever before. A Private Label Future Looking ahead, the ...