When Ferdinand Porsche designed a crude but operable electric carriage in 1898, he had no idea his name would become ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink ...

The new documentary "The Final Copy of Ilon Specht" reflects on an advertising pioneer behind the phrase "Because I'm worth it" for L'Oreal.

Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...

Jesse Cogan, ad exec who coined the slogan ‘Turn Friday Night into Shabbos,’ dies at 74 Cogan also created slogans for the Soviet Jewry movement and a group that championed Modern Orthodoxy.

This new approach adopts a less restrictive stance, paving the way for the legal protection of slogans and advertising expressions as trademarks in Brazil.

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable.

Faced with the Labor government's plan to take over the sugar industry, Great Britain's biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it ...

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would ...

The multi-talented singer/songwriter hyphenate has emerged with yet another creative role: advertising copywriter and co-director.

GM launched its latest ad slogan, Together Let’s Drive, in South American countries starting with Chile, using the Spanish version "Manejemos Juntos." ...