Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Business school didn't teach much about marketing strategy, but to succeed as a founder, you must continue to learn and evolve.

Zibby Publishing is not the only press with that approach. Northern California-based author Karen Nelson published her first ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

For apartment marketers, though, generative search presents a new challenge—how to use GEO to optimize websites, social media ...

You know that feeling when you’re casually browsing Amazon, not really looking for anything in particular, and then—bam!—something grabs your attention? That’s exactly what happened to me the other ...

The only issue is that Vistaprint still prioritizes the range of marketing materials it makes including, of course, its popular business cards service. While the book-making option may be a bit ...

More than a third of business owners said they use automation to save time when it comes to tasks like marketing content ...

Businesses across Australia and New Zealand are turning to a new generation of artificial intelligence technology to lighten ...

As an entrepreneur or leader, you know that it is written on best practices in business. Here are ten business books you ...

Stacey Cohen (center) wrote "Brand Up 2.0," the follow-up to her 2023 book, with Kudzi Chikumbu and Allison Kluger. Photograph ...