The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

For the most part, television commercials are not watched so much as endured. People of a certain age will remember the ...

A former Nike marketing chief let slip how he was 'inspired' to come up with the memorable phrase 'Just Do It'.

Policyholders may be precluded from using insurer slogans at trial based on puffery, the parol evidence rule, lack of relevance, and potential prejudice outweighing probative value.

We will look at 42 famous slogans representing consumer culture over the last century. What gives them success? Why are they remembered?

Discover the distinctions between a tagline vs slogan in our comprehensive 2024 guide for business owners. Need help from a top design agency?

David Jones changes its tagline – we list 20 of the most memorable ad slogans David Jones has had a year to forget – will a new slogan do the trick?

University of Minnesota research suggests AI-generated ad slogans are close to rivaling those made by human experts.

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...