He appears in front of the PIXAR logo and hops up onto the capital “I,” jumping on it until he squashes it and then has to take its place. Now, engineers at Apple have brought Luxo Jr. to life ...

Pixar has long charmed audiences with Luxo Jr., the charismatic desk lamp who hops onto the capital I in PIXAR as the animation studio's production logo unspools at the start of each of its films.

Outside Pixar's headquarters is a giant Luxo lamp, the company's iconic logo. Daniel Terdiman/CNET The desk lamp form for the prototype was a deliberate choice.