When is medium either soft or hard? When Formula 1 is lining up tires for a race ... sometimes. Here's how F1 uses tires to make races more interesting.

Pirelli supplied 1,000 tires to make Brad Pitt's F1 movie more authentic. Little did they know they'd be integral to the plot ...

Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest Stewardship Council™)1-certified natural ...

Pirelli has been in the tire industry for more than 100 years now, and it has surely made a name for itself since a car with Pirelli tires won the first Grand Prix of the Automobile Club of ...

Modernizing the tire-making process. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning drivers.

Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, ...

Pirelli has been partially owned by Chinese state-run company Sinochem since 2015. Now the Italian government wants to prevent China from owning it outright.

Pirelli has launched the Scorpion XC RC and M 100% ‘Made in Italy’ mountain bike tires, which are manufactured at Pirelli’s Milan-Bollate plant with Forest Stewardship Council-certified natural rubber ...

Now, Pirelli is going to put some Cyber Tires to work for everybody, not just supercar drivers, in a new pilot program with the regional government of Apulia in Italy.

Last year, Pirelli showed off its first 5G-connected Cyber Tyre. This year, it's taking that connectivity a step further. Artificial intelligence (AI) helped develop Pirelli's tires of the future ...