Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest Stewardship Council™)1-certified natural ...

Can Pirelli’s most rugged tire stand up to our thirst for high-horsepower action when pushed to its limits in the dirt?

Pirelli supplied 1,000 tires to make Brad Pitt's F1 movie more authentic. Little did they know they'd be integral to the plot ...

Pirelli has revealed the Scorpion All Season SF3, an all-season tire designed specifically for SUVs, expanding the technical ...

Modernizing the tire-making process. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning drivers.

Pirelli has been in the tire industry for more than 100 years now, and it has surely made a name for itself since a car with Pirelli tires won the first Grand Prix of the Automobile Club of ...

Pirelli has been partially owned by Chinese state-run company Sinochem since 2015. Now the Italian government wants to ...

Prometeon introduces the new Pirelli H89 EVO Series for long-haul fleets in North America with improved durability and fuel ...

Pirelli began working on finding ways for its tires to “speak” directly to the car’s onboard computer nearly 25 years ago. However, it’s only in the last year that the company developed ...

Now, Pirelli is going to put some Cyber Tires to work for everybody, not just supercar drivers, in a new pilot program with the regional government of Apulia in Italy.

Last year, Pirelli showed off its first 5G-connected Cyber Tyre. This year, it's taking that connectivity a step further. Artificial intelligence (AI) helped develop Pirelli's tires of the future ...