The customer experience journey can no longer succeed without social media channels in the mix. Best practices for social media integration with a CRM platform..

Dave Roman is global social media support manager for HP. Roman was part of the team that integrated HP's social care efforts into its Salesforce.com CRM platform, just the third company to make that ...

If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a ‘nice to have,’ but a ‘need to have’ feature.

It’s not exactly clear why Microsoft’s upcoming release of CRM Dynamics 2011 did not provide out-of-the-box social media monitoring, but it didn’t.

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for ...

Cosmic (Comprehensive Observation of Social Media Integrated with CRM) is a software module developed by the Innovation Labs of update CRM.

As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se, though elements of it are certainly present. Rather, I’m referring to ...

Sage Software, the leading global supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) solutions to medium and large organizations, has announced that its Sage CRM v ...