If you’re a service provider or salesperson, not being able to connect in person is a massive hurdle, and there are three distinct areas that you’ll need to translate to digital applications.

At the end of last year, Gartner predicted that in 2023 up to 70% of customer interactions with an organization will be through new kinds of technology like AI, chatbots, and other machine ...

Since digital has become a thing, companies have tried to be successful at merging the digital world with the physical one.It doesn't always work and yet neither are going away. In fact ...

The Gist. Immersive shift. Phygital experiences blend digital content with physical interaction, enhancing customer engagement. Netflix innovation.

The benefits of merging physical and digital channels are evident, whether through omnichannel experiences, data-driven insights, real-time communication, or operational efficiency.

As digital technologies reshape industries, cyber-physical systems (CPS) are emerging as a driving force behind automation, ...

Organizations are building resilient supply chains with a “phygital” approach, a blend of digital and physical tools. In recent years, the global supply chain has been disrupted due to the ...

I went over how to leverage the physical business skills you already possess in a digital way. This time, I’ll focus on how to handle existing relationships you have with clients.