ASMR, explained: why millions of people are watching YouTube videos of someone whispering Here’s what you need to know about the strange, tingly sensation that could help you relax.

The softly spoken ex-farmer became an unlikely YouTube star when an interview he gave in 2016 became popular with the online Autonomous Sensory Meridian Response (ASMR) community.

As the ASMR community marks its first YouTube account with a million subscribers, As It Happens speaks with one ASMRist about the audio phenomenon.