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Then, it invited a flock of partygoers and sold them the shoes, typically priced at $20 to $40 in Payless stores, at inflated designer price tags of $200 to $600.
Payless shoes rebrands as luxury store "Palessi" for an ad campaign, and people spent hundreds of dollars on their $20 shoes. Payless "I would pay like $400, $500," one woman said.
The shoppers got their money back, but were allowed to keep the shoes. This Payless sneaker, which normally retails for $34.99, sold for $645 at Palessi. Payless ...
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. The store was stocked with ...
Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes ...
Payless ShoeSource is closing all stores, ... Despite a slick media campaign and TV commercial last fall comparing their shoes to expensive designer lines, Payless could no longer turn a profit.
It's the final weeks at Payless ShoeSource, the nation's largest discount shoe chain. The chain has filed for bankruptcy, and is now liquidating all 2,100 stores in the U.S. All are expected to ...
If you’re taking the CTA into downtown on Thursday, you might see a film crew shooting a commercial for Payless shoes. Filming for scenes for the commercial with the CTA will begin at 9 a.m. on ...