Pandora’s newly revamped ad-free streaming tier is now available to everyone — or at least everyone who is willing to pay $5: The Oakland-based streaming service officially rolled out the new ...

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or ...

Pandora’s fight is to stay relevant and innovative enough—and make sure people know it—so its brand doesn’t fade into background music. This campaign, while good, just may not be loud enough.

W hen Lizzie Widhelm joined Pandora Media as its first ad sales person in early 2006, she recalls, advertisers didn’t know what to do with the fledgling online radio company. Widhelm, who today ...

Pandora isn’t sharing further details about its voice-enabled ads strategy, but will likely go more in-depth when the tests launch in order to fill in the blanks for potential advertisers.

There's also Pandora Plus, a cheaper subscription for the traditional personalized Pandora radio channels, but without ads. It costs $5 per month.

In comparison, Pandora’s ad-supported revenue grew by around 4 percent YOY, from $223.3 million in Q1 2017 to $214.6 million in Q1 2018, perhaps signaling the saturation of the ad-supported ...

Though the ads won't be available to all advertisers until later this year, initial beta testing with 1% of Pandora's mobile audience has indicated an 11% increase in time spent on brands' landing ...

Despite the wide rollout of its Premium subscription product in April, Pandora is still betting on ads for revenue. Now that Premium has hit the market, Pandora can refocus its efforts and resources ...

NEW YORK, May 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora ...

At long last, Pandora released its Windows Phone 8 app this morning. Microsoft says the free app will come without ads for the remainder of the year — a ...

NEW YORK, May 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora ...