We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

The company said it plans to cut around 900 additional white-collar roles globally from a total of approximately 7,000 by the ...

Discover the fascinating story of the hoodie and its significance in power, identity, and protest at MODA's latest exhibition ...

When it comes to trade mark protection and registrability, being a reputable market-leading brand is not enough to guarantee either the ...

As yoga and pilates become the most fashionable forms of exercise, dressing for a work-out has become a seriously stylish business. Here's what you should be wearing ...

The pop star, Fenty Beauty mogul, and mom-of-three makes the case for carrying her favorite color over into fall.

This half term is set to be a blast! Grab a £10 discount when you spend £50 or more on full price items at Sports Direct with ...

The "Under the Lights" edition of the PUMA Orbita Ultimate PL will make its debut on Nov. 8 so fans will be able to see the ...

Adidas is recognised all over the world, but few know the real meaning behind the brand's iconic three-stripes. If you walked ...

Competition in the athletic shoe business is pretty serious, but Puma picked an inappropriate time to throw some shade. Not long after Duke freshman Zion Williamson had his Nike shoe blow out on him ...

A new market report published by Credence Research reveals a robust growth trajectory for the global yoga clothing market.