According to iSuppli, the latest PS3 includes a new version of IBM's Cell Broadband Engine, which is priced at $46.46 -- 28 percent lower than its original cost in the first-generation hardware.

It's time for the "complete speculation" rumor mill to get up and running, but this is a juicy bit of buzz that's been sent in enough times that I think we should talk about it. The rumor is that ...

By that calculus, Sony would spend $252.10 to make each new PS3, the base model of which sells for $399. Theoretically, that would generate a $146.90 profit per console, not including packaging ...

NEW YORK (FORTUNE) - More than 96 million PlayStation 2 consoles have been sold worldwide since the PS2's debut in 2000, compared with some 25 million Microsoft Xboxes sold since 2001. Even if the ...

SAN FRANCISCO—The second generation of Sony Corp.'s PlayStation 3 gaming console features a new design and carries a bill of materials (BOM) that is 35 percent lower than the original model, according ...

One of the biggest additions with the PlayStation 3’s firmware 3.0 is the new Dynamic Themes, a feature many of our readers have voiced concern over, mostly regarding its price point.

[UPDATE] Following his 2006 Tokyo Game Show keynote address, Ken Kutaragi reveals the low-end PlayStation 3 will now have a high-end A/V output--and go for around $429.

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could slash the price of its PlayStation 3 by 35% in 2009 as the home video game console struggles against other competition. , Sony has reduced the cost of producing the PlayStation 3 by 35%, as ...