From cowboy hats to a PBR World Finals ring, here's a look at the looks: Troy and Lisa Tweitnes showcase their outfits for the Professional Bull Riders (PBR) Unleash the Beast Tour competition on ...

From cowboy hats to a PBR World Finals ring, here's a look at the looks: Need a break? Play the USA TODAY Daily Crossword Puzzle. From registered nurse and farm girl to "Cowgirl Barbie." ...

It’s a way of life, a code of honor. “Putting on a cowboy hat doesn't make you a cowboy,” says PBR cowboy Dalton Kassel. “You have to really be respectful of the lifestyle and be thankful ...

From cowboy hats to a PBR World Finals ring, here's a look at the looks: From registered nurse and farm girl to "Cowgirl Barbie." Lisa Tweitnes of Muskego was a vision in pink, pink — and more pink.

The “Rock N Rodeo” event had its inaugural run last year at PBR’s 2024 World Finals. Dressed in tan cowboy boots, dark-washed jeans, a dark brown jacket and straw hat, Rock said he’s ...

It was Round 1 of PBR's — Professional Bull Riders ... There was a sea of western wear — cowboy and cowgirl hats and boots, of course — donned by the droves of Wisconsinites who drove ...

"Being a cowboy isn’t about the hat, boots or buckle. It’s what’s in your heart and how you live," according to PBR.

After the dirt settled at the Pendleton Whisky Velocity Tour’s (PWVT) Cooper Tires PBR (Professional Bull Riders) Dayton, ...

Little boys in cowboy hats looked on, in awe. Some riders made fists ... his career path was set. He debuted on the PBR tour in 2017. “All I ever wanted to do was ride bulls,” he said a day earlier on ...

Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.