The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above.But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

Rice then put “Sammy,” the owl’s nickname, on campus in a variety of different ways — in cartoons, as live owls, and then live owls with a human dressed in a mascot costume, beginning in ...

The logo makeover was done by Atanta-based Sky Design. A handful of different owl designs was presented to 300 consumers, who chose the new design over the old by a margin of roughly nine-to-one ...