A licensing agreement between the beloved Athens beer brand and OU athletics will put the Bobcats logo on 12-packs of Jackie O's "Ricky" golden ale.

Oklahoma rudely treated its host on Saturday night, rolling to a 31-16 victory against No. 2 Ohio State. Then the Sooners added insult to injury, kicked the Buckeyes when they were down, stepped ...

Oklahoma and Ohio State use ... director and associate professor for the Center of Sport Management at Seton Hall University, ... Most of the NIL deals involve use of the school’s name or logo.