The internet has been buzzing about the 'old money' aesthetic, a fashion trend that evokes images of established wealth and understated elegance. But what exactly is it, and why has it captured ...

With MetroCard colors, halal-cart cameos, and a focus on everyday struggles, the NYC mayoral nominee is blending culture and policy in a way that’s turning heads — and winning hearts.

What is the Gen Z old money aesthetic and how can marketers incorporate it into their campaigns in 2024?

In ‘Aap Jaisa Koi’, director Vivek Soni and Dharma Productions lean hard on tired Bengali stereotypes and shallow ...

A dacoit in dusty gear may not scream “style,” but Gabbar’s military boots, bandoliers, and rugged aura gave rise to an entirely new villain aesthetic — rough, raw, and unforgettable.

Clean girl and old money aesthetics are aspirational viral trends on TikTok – but they bring back old ideas of performative hygiene.

Since May, TikTok has been dominated by the "old money" aesthetic, characterized by modest clothing and preppy style. MSU human biology senior Tahnia Quadri said as a Muslim woman, she was excited ...

Perhaps this is why the aesthetic, at least in the eyes of the younger generation, has become so style-centric. ‘Old money’ is now an aesthetic trend rather than a lifestyle goal.