Looking for a pet without the real-life responsibilities? Well then, the Tamagotchi electronic pet from Bandai was for you.

T.I. and Tiny saw their $71 million OMG Girlz trial award essentially slashed by three-quarters this week. What happened, and can they get it back?

Step Through The Magic Door and Join Peppa for an Oink-tastic Celebration Welcoming Baby Evie This Summer in Washington D.C.

Although men masturbate more frequently than women, sex toy use is higher among women. Matsumoto says that men’s aversion to toys, especially when he started Tenga, is largely due to sex toy design.

This Legendary Toy Brands' $15 Aldi Find is Perfect For Your Tough Chewer originally appeared on Parade Pets. For decades, the NERF brand of foam weapons and athletic sports gear has dominated the ...

A West Midlands-headquartered toy company known for its work with major brands such as Disney, Marvel, Universal and Warner Bros. has been acquired in a deal that provides a partial exit for BGF.

Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys: Integrating advanced AI into Mattel's beloved brands.

OpenAI partners with Mattel to infuse AI across toy brands Barbie, Hot Wheels The joint effort will help build connected toys, personalised content, and other immersive experiences while ...

Miniso Group said on Friday it was making a preliminary assessment of a potential spin-off listing of its pop toy business operating under the brand, "TOP TOY".

A new toy commercial for 'Superman' action figures has dropped. Here's why the commercial is a '90s throwback and where to buy the toys.

Hot Wheels' parent company Mattel is the latest brand to find itself in the president's tariff crosshairs.President Trump is threatening to slap a major (tiny) car producer with 100-percent ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...