Ohio State said that the school's trademark and licensing program generates more than $12.5 million a year in revenue and funds university scholarships and programs.

The new academic logo is a block O with "The Ohio State University" on the right. The changes will be implemented over the next few years as current material, such as stationery, is used.

Ohio State University has officially registered a trademark for the word “THE” after a nearly three-year battle to clinch legal branding access to a word that’s deeply meaningful to the ...

In 1986, a new University logo was introduced in the hopes of moving away from the "OSU" symbol, which had been used since 1977. The change from simply "OSU" was said to "reflect the national ...

The $7 billion university, widely recognized by its bold, block-shaped red “O” logo — the one worn by the Ohio State Buckeyes — is embroiled in a heated legal dispute with sports-website ...

The Ohio State University, underlined and in gray, is written to the right (not pictured). Athletic logo 1992: The first athletic logo is designed by Eric Rickabaugh, a 1978 OSU graduate.

The Ohio State Buckeyes take the field prior to a game against the Michigan Wolverines at Ohio Stadium on November 26, 2022, in Columbus, Ohio.

Ohio State University is no longer allowed to refer to its school colors as scarlet and gray, ... Insignia and Labels on April 1, 1875 — several years before OSU adopted the same colors. ...