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Aldi's Look-Alike Packaging Under Fire: Inside the Mondelēz Lawsuit Challenging Store-Brand DesignSupermarket aisles are quite competitive areas. Stores really want to catch your eye there. Winning often depends on shelf appearance. Global snack giant Mondelēz International feels that discount ...
In the lawsuit, snack food maker Mondelez displayed side-by-side photos of their products next to Aldi's store-brand cookies and crackers.
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