Famed Nike executive Sonny Viccaro recalls how he never really cared that much for Michael Jordan prior to making him the ...

A national recruiting analyst gives us the latest on possible high-profile additions to Mark Pope’s team from the 2026 ...

UNC is ranked as the No. 3 best value public university in the nation – behind only Georgia Tech and the University of ...

Michigan point guard, North Carolina transfer, Elliot Cadeau looks like an elite "floor general" poised to bring Wolverines to the promised land ...

South Carolina basketball product GG Jackson has spent two years in the Association with the Memphis Grizzlies but ...

Wings star rookie Paige Bueckers is known for her rotating sneaker collection, but now she's exposing the method behind her shoe choices.

From Jerry Stackhouse, who played in Chapel Hill from 1993-1995, to RJ Davis, who finished his career playing for UNC and is signed wi ...

Connecticut Sun guard Jacy Sheldon is one of only four active WNBA players with their own signature shoe thanks to her ...