Today, there are no ears in Q-tips' advertising. A spokesperson for the brand says 80% of consumers use Q-tips for purposes other than personal care. CNN's Leidy Cook contributed to this article.

The strange and puzzling life of Q-tips — a product that no one uses properly. Using Q-tips leads to what dermatologists refer to as the itch-scratch cycle, a self-perpetuating addiction of sorts.

Today, there are no ears in Q-tips' advertising. A spokesperson for the brand says 80% of consumers use Q-tips for purposes other than personal care.