This article is based on "Like: The Button That Changed The World ," (Harvard Business Press, April 2025) by Reeves and Bob Goodson, president and co-founder of Quid. More about AI ...

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society. It's a tale that ...

The Like button also has created an epidemic of emotional problems, especially among adolescents, who feel forlorn if their posts are ignored and narcissists whose egos feast on the positive feedback.

Today the like button can be found everywhere on the internet. It has transformed digital advertising and marketing and helped fuel the growth of the $250 billion social media industry.

A new book, "Like: The Button That Changed The World," delves into the convoluted story behind the symbol. In the early 21st century, technology trailblazers such as Yelp co-founder Russ Simmons ...

Although Facebook is the main reason the Like button became so ubiquitous, the company didn’t invent it and almost discarded it as drivel. It took Facebook nearly two years to overcome the ...

Hollywood’s role in the Like button’s saga . And when Goodson was noodling around with his thumbs-up and thumbs-down gesture, it didn’t come out of a vacuum.

The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Skip to content ABC27 ...

The Like button also has created an epidemic of emotional problems, especially among adolescents, who feel forlorn if their posts are ignored and narcissists whose egos feast on the positive feedback.

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

SAN FRANCISCO (AP) — The internet wouldn't be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not… ...