Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at the “Braves” Nike Air DT Proto ‘92.

Shelly-Ann Fraser-Pryce launched her final appearance at Jamaica's National Trials with a comfortable victory in opening ...

When athlete Faith Kipyegon attempted to run a mile in less than four minutes on Thursday, she was kitted out in Nike — part ...

The Nike Air Tech Challenge 2 ‘Stone Blue’ dropped to major hype, and it didn’t take long for sizes to sell out at Nike.

Nike shares jumped in premarket trading Friday, a day after the athletic apparel giant topped fiscal fourth-quarter estimates ...

EMEA Shows Most Progress Among Regions In the EMEA, Q4 revenue declined 10 percent to $3 billion. Nike Direct dropped 19 ...

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Top Tennis News Wimbledon preview: Gauff, Sabalenka, Keys lead competitive women's field Fresh off her second major championship win, Coco Gauff is eyeing her first Wimbledon title, a place where ...