That giant peach-shaped water tower looming over I-85 isn’t just a quirky roadside attraction—it’s your beacon to one of the South’s greatest shopping destinations hiding in plain sight in Gaffney, ...

Everyone loves the story of the $35 Nike logo. It’s a significant bit of trivia. It’s also a dangerous lie for your business. We deconstruct the myth to uncover the real strategy behind the Swoosh and ...

In 1971, design student Carolyn Davidson received just $35 for creating the Nike Swoosh. Today, this iconic symbol is worth billions. Discover the fascinating journey and value of the world's most ...