AUBURN — It's official. Auburn University's athletics department is now partnered with Nike for its apparel contract. The ...

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon Barkley.

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon Barkley.

Aaron Judge hopped on the Pat McAfee show and flaunted his upcoming Air Jordan 4 cleats for the MBL All-Star Game.

Following recent reports that Nike’s 2025 revenue is down 10% year-on-year, the company has responded with a major brand shift, which includes a renewed focus on its key sports and a move away from ...

The University of Tennessee is reportedly switching from Nike back to Adidas as its official apparel partner starting in 2026. The move marks a return to Adidas for the Vols, who previously ...

Notably, the Buckeyes are a flagship for Nike football. They inked a 15-year, $252 million contract with the brand in 2016. Smith would have been well compensated for an endorsement agreement with ...

On Tuesday, the 5-foot-9 prospect made headlines for his running gear, featuring Michigan cleats and the Notre Dame fans are not thrilled. "Tell ND to send him some shoes, Man. Simple fix," wrote ...

Nike Football has unveiled its latest global campaign, “Scary Good,” aimed at reawakening joy and creativity in the sport through a visceral celebration of attacking football.