Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

Nike is reimagining the future of athletic performance with innovations that bridge motion, technology, and neuroscience. With Project Amplify promising powered mobility, Air Milano redefining ...

When Michael Jordan entered the NBA in 1984, few could have imagined that his sneakers would change the entire sports ...

Nike’s Project Amplify shoe is like nothing I’ve ever seen before, but do we need motor-powered footwear to make running feel ...

The rapid advancement in artificial intelligence has brought us to another civilisational crossroads. As we head towards ...

NKE collaboration with SKIMS marks one of its most intriguing moves in recent years, a partnership that blends sport ...

Los Angeles Lakers legend Kobe Bryant served as the inspiration for another new colorway of the Nike Air Force 1 Low Protro ...

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NIKE is trading at a forward price-to-sales (P/S) multiple of 2.13X, below its median of 3.1X in the last five years. adidas’ forward P/S multiple sits at 1.28X, below its median of 1.56X in the last ...

Behind Puma’s eye-grabbing prototypes lies a calculated strategy that’s pushing running shoe design into new territory ...

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Blockchain transforms luxury fashion with verified authenticity, NFTs, and sustainability through transparent digital ...