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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness).
soapcentral9d
Nike LeBron NXXT Genisus “Bright Crimson” sneakers: First look, design speculations, and everything we know so far
The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...
Talksport10d
‘I cried’ – LeBron James got emotional when rejecting eight-figure sum from Nike rival
Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...
Sports Illustrated29d
LeBron James Reaches Mogul Status With New Nike Sneakers
Below is a detailed look and breakdown of what online shoppers must know about the Nike LeBron 22 "Mogul" colorway. The Nike LeBron 22 "Mogul" colorway. / Nike The Nike LeBron 22 dropped in the ...
Sports Illustrated22d
LeBron James Shows Support for LAFD with Nike Sneakers
James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...