Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Memphis Grizzlies guard Ja Morant's signature Nike basketball shoes are currently on sale for just $39 in select styles at ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

News of the Buss family’s decision to sell its majority stake in the Lakers to the Dodgers’ controlling owner is met with ...

LeBron James, Ja Morant, and Caitlin Clark headline a stacked Summer 2025 sneaker drop calendar people aren't going to want to miss.

Morant and Nike Basketball released a first look of the Nike Ja 3 on April 19. This will be Morant's third signature sneaker with Nike. Some of the features include a handwritten 12, and the ...

The Los Angeles Lakers have reportedly been sold to Mark Walter for a historic $10 billion. In one of the more shocking moves in recent memory, the Lakers will ...

LeBron James and Luka Doncic are reportedly excited about the Lakers' $10B sale, with major implications for the team's ...

The ownership of the Los Angeles Lakers is changing hands. The Buss family has reportedly sold a majority share of the ...