The Swoosh once seemed untouchable '€” so what went wrong? Join us as we break down how Nike lost its footing, from its bold ...

Nike has achieved a blockbuster coup with the signing of nonchalant superstar Michael Olise. Let the marketing begin!

Nike stock has fallen as investors sour on weak performance. Click here to read this latest analysis of NKE stock.

Former Portland Trail Blazer Channing Frye’s kids love wearing Ja Morant’s signature Nike shoes. “I don’t know if you know his influence on the youngsters of today, but I’m pretty sure he has the ...

Michael Olise is currently one of the most intriguing figures in the world of football. While he plays with electric ...

Nike's stock has collapsed 75% over five years while its dividend yield climbs toward 5%, a combination that historically signals serious trouble. Now the company is betting a rookie signature shoe ...

Nike CO Elliott Hill has delivered a brutal verdict on the sportswear giant's recent direction with his radical attempt to put sport back at the heart of the business.

Yesterday was a rough day for Nike. President and CEO Elliott Hill's Q1 earnings call highlighted the American sportswear brand's ongoing challenges. Worse still, the Las Vegas Aces defeated the ...

It's been a difficult few years for Nike. The largest sportswear brand on the planet, named after the ancient Greek goddess of victory, has been losing of late. Losing sales, losing customers and ...

Nike’s struggles reveal how success can weaken a culture of invention. Why a lasting comeback depends on rediscovering ...

The Caitlin 1 has nearly sold out after its highly anticipated release on Thursday, and a new Nike ad featuring Caitlin Clark’s signature shoe used clever wordplay to promote it. Clark posted on her ...