The world's largest sports apparel company has seen significant financial losses as it strives to maintain its stronghold amid competition, tariffs and other issues.

Auburn University and Nike officially kick off their 10-year agreement on July 1, 2025. The agreement was announced on April 9, 2024, in which Director of Athletics John Cohen said this: “We are ...

Nike let Jayden Daniels and Jordan love cook on its website. CeeDee Lamb explained the inspiration for his new player-exclusive Nike cleats. Caleb Williams ditches Nike for a new brand at Chicago ...

Nike unveils CeeDee Lamb's football cleats dropping this summer. Deion Sanders' Baltimore Ravens-themed Nike sneakers are out now. The Nike Air Diamond Turf "Cowboys" colorway drops on Halloween 2025.

But I would also lean more into the Nike, Jordan launch. That was a big boost for us ... as we gain in new categories like football cleats, backpacks things like that for back-to-school, you're going ...

I said, I can give you your own shoe. You want to go to Nike and wear everybody else’s shoe or you want to have your own shoe?” With Shaquille O’Neal making his pitch loud and clear, the door for ...

On Friday, Nike dropped Barkley's player-exclusive colorway of the brand's flagship football cleats. Officially unveiled on Instagram, athletes and fans got their first look at the Nike Alpha ...

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon ...

After throwing out the first pitch at the Detroit Tigers game, Suns' Devin Booker gifted Tarik Skubal and others his Nike ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

I’m about to attend a huge university and work incredibly hard just to try and scratch a spot on a sports team—just so I can ...