Starting next season Nike will replace Majestic as MLB's official jersey manufacturer. The deal was officially announced this past January-- Under Armour had a deal in place before Nike, but had to ...

Nike had the Stripe before anyone was calling it the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

Nike is launching .SWOOSH, a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...

This morning, Nike introduced Swoosh Track Club, a distance pro network featuring several of the best coaches in the sport and three training hubs. The club will be led by Diljeet Taylor in Utah, ...

Despite just releasing a six-shoe collaboration as part of its multi-brand "While You Were Sleeping" collection this year, A Ma Maniére has another sneaker project ...

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Two highly orchestrated days in Beaverton demonstrate that Elliott Hill has things back on course. The only limits are Nike’s ...

The Nike Swoosh is one of the most dominating logos in the world. It's so dominant that it ended up on a statue. Accidentally! In 1963, a young football player named Ernie Davis died from leukemia at ...

Baseball is going swoosh. Nike's famed logo will appear on the upper right chest of all 30 Major League Baseball team jerseys starting in March. The placement is in a far more prominent position than ...

Nike's latest quarterly results were 'rough' but likely marked a bottom as the turnaround takes hold, Jefferies analyst says Nike Inc. has endured a tough few years marked by weaker demand and its own ...