The City of New York has released an updated version of its unofficial emblem – Milton Glaser's "I ♥ NY" logo – as part of a citywide advertising campaign.

The new logo's font is adapted from the city's subway signs. Partnership for New York City Nearly 50 years after the original “I ️ NY” logo debuted, officials are rolling out an updated take ...

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

Mr. McGinness offered his version of the logo to New York City for free, with a cheeky “Seinfeld” reference: “You can have it, NYC. I don’t even want anything for it.