This is Barkley’s first signature line with Nike, and it shows how much the brand believes in him. The cleats and apparel collection connect his image with fans and young athletes. It also shows how ...

Nike Pays Homage to Deion Sanders’ Untouchable ‘Double Play’ Feat originally appeared on Athlon Sports. Deion Sanders remains ...

The world's largest sports apparel company has seen significant financial losses as it strives to maintain its stronghold amid competition, tariffs and other issues.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Auburn University and Nike officially kick off their 10-year agreement on July 1, 2025. The agreement was announced on April 9, 2024, in which Director of Athletics John Cohen said this: “We are ...

In case you weren't aware, there are some absolute studs in women's soccer (or football, if you prefer). That's not just my ...

Once referred to as "Deion's daughter," Shelomi Sanders is now becoming a name recognized in her own right, not only in ...

If someone wants the new Nike Catlin Clark sneaker, they have to look at the secondary market for now. The Kobe V Protro ...

The WNBA's popularity is growing, in part due to superstars like Caitlin Clark, whose new Nike sneakers sold out in minutes.

After throwing out the first pitch at the Detroit Tigers game, Suns' Devin Booker gifted Tarik Skubal and others his Nike ...

New Kobe Bryant Nike Sneakers dropped in Caitlin Clark's Indiana Fever colors today, and they sold out in less than a minute.

George Kittle revealed the story behind his outdated Nike SasQuatch Sumo2 driver at Tight End University's golf day, ...