The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing the BrrrTie, and it's exactly what it sounds like. More on that later ...

Earlier this month Coors Light launched Chill on Shuffle, a music platform featuring artists such as Lainey Wilson, Shaboozey, Yandel and Mt. Joy.

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The sloth-heavy action leads to the reveal of Mondays Light, limited-edition packs of Coors Light available just in time for possibly the worst Monday of the year—the day after the Big Game.

In the weeks leading up to the Big Game, Coors Light has gone all in on having a "Case of the Mondays." What started as a typo in national newspapers and billboards across North America has ...

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Apparently, Coors Light embraced the criticism and humorous comments it received on social media, turning the mistake into an entirely new campaign tied to its upcoming Super Bowl ad.

This year, Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.

The limited-edition pack will be available for purchase nationwide and features a “Mondays Light” design. Coors Light is changing its name in honor of the Super Bowl.