Let’s face it, neon signs are America. Be it a Coors Light sign in a college dorm room or a strip club marquee that jumps at you from the side of the road, neon serves as a beacon of light that ...

NICKERSON, NEB.—Half-ton pickup trucks crowd the curb outside the One Horse Saloon, a neon Coors Light sign in the window and rib-eye steaks on the menu, but otherwise Nickerson, Nebraska, is ...