If you’re planning a road trip through Nebraska, you won’t want to miss the state’s unique and quirky roadside attractions.

Growing Nebraska’s tourism industry helps the state’s economic development, Sabin said. In 2022, Goodwin said, visitors to Douglas County spent about $1.46 billion — another five-year high.

A new Nebraska tourism promotion opens with a boy with tousled white-blond hair, 9-year-old Carter Frey, peering through oversized glasses into the camera.

John Ricks with the Nebraska Tourism Commission told First Alert 6 the state is transforming into a destination people want to discover. “They find out that this is a magical place,” Ricks said.

HASTINGS, Neb. (KSNB) - The city of Kearney announced its designation as Nebraska’s fifth and final Good Life District on ...

The City of Kearney has been designated as Nebraska's fifth and final Good Life District, a move expected to significantly enhance economic development and comm ...

Since Geneva local business Cumberland’s Fashions was selected as a 2025 Nebraska Passport Program stop, the city of Geneva ...

Seven west central Nebraska business or tourism promotional groups will split $70,578 from the latest round of statewide Community Impact and Visit Nebraska Marketing Grants.