One of former Nebraska Athletic Director Shawn Eichorst's final acts before getting fired was to sign an 11-year, $128 million apparel deal with Adidas.

Nebraska has been with Adidas since 1995, and will continue to be for a long time after the NU Board of Regents approved a new 11-year deal through 2028.

Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced the NIL partnership with Dylan Raiola on Tuesday. The social media ...

Before completing his first full academic year, Raiola signed a new deal with Adidas, the school’s apparel partner. ... Nebraska football QB Dylan Raiola’s growing NIL profile.

Nebraska’s decision to dump Converse for Adidas as its apparel sponsor was a bold one at the time in 1995. The German sports apparel company was making its first foray into college athletics ...

Adidas is partnering with the University of Nebraska to make use of its performance testing lab for gear testing and data collection. Adidas a standout during Q2, but Nike still rules top-selling ...

One of former Nebraska Athletic Director Shawn Eichorst's final acts before getting fired was to sign an 11-year, $128 million apparel deal with Adidas.

Athletic apparel and accessory company Adidas is seeing growth in sales and revenue, and now so is the Nebraska athletic department’s contract with the company.

Nebraska has had adidas as an apparel sponsor since 1995. Because of this, Raiola will be able to wear the same gear that sponsors both him and the school, as well as be involved in additional ...