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Nebraska has been with Adidas since 1995, and will continue to be for a long time after the NU Board of Regents approved a new 11-year deal through 2028.
One of former Nebraska Athletic Director Shawn Eichorst's final acts before getting fired was to sign an 11-year, $128 million apparel deal with Adidas.
Adidas and Nebraska have agreed to a new sponsorship deal that will funnel more than $128 million in cash and goods to the athletic department over the next 11 years. Fox Business.
Now, 20 years later, the Huskers will pay tribute to that team with some special throwback uniforms courtesy of adidas. On Thursday, adidas and Nebraska unveiled their Husker ’97 uniforms that ...
LINCOLN, Neb. -- Adidas and Nebraska have agreed to a new sponsorship deal that will funnel more than $128 million in cash and goods to the athletic department over the next 11 years.
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