Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

National food brands shrink product sizes rather than cut prices to compete with rising store brands amid economic pressures.

Store brands are no longer second-best. With rising trust and shrinking loyalty, private labels are outpacing national brands ...

National brands dominate our society. They're familiar and reliable, both to consumers as an experience and to brand owners as a revenue source. People often associate them with goods produced by ...

While the frequency with which people buy store brands over name ones has softened recently, private labels remain a key ...

Rowan, a national earring brand specializing in safe ear piercing, is opening its first Mississippi location at Highland ...

National brands typically cost more to promote, and their price points are typically higher as well. Private label brands are less recognized and sometimes considered generic or of poorer quality.

The national brands of cheese pizza, chocolate ice cream, chicken nuggets and potatoes au gratin edged out the store brands, but store-brand frozen broccoli won, 64 to 36 percent.

As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.

A new type of coffee experience for the company that also operates in Charlotte and other sites should open by this fall.

Internationally, the concept of "national brands" was first introduced in the mid-1990s. Experts in marketing believed that nation-states are in some ways similar to products and corporates; ...