Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Mary-Kate Olsen is known for the clean-cut silhouettes epitomized by her brand, The Row. However, over the weekend, the designer deviated from her signature sleek style with a surprising ensemble.

Adrian's updated logo design. Adrian Steel is now known as Adrian, which more closely aligns with the company’s broadening product offerings.

Find out what Ashley Darby revealed to Wale about her plans for the future on Episode 3 of Bravo's Love Hotel.

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys were released to the public, as well.

In the Mammoth’s secondary wordmark, a curved tusk is embedded into the “U.” Utah’s permanent brand identity was developed in collaboration with design firm Doubleday & Cartwright and ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of voting, Utah Mammoth was revealed as the new name for the NHL franchise.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...

Utah’s NHL Franchise Officially Named the Utah Mammoth Team introduces permanent brand identity including colors, logos, and jersey designs ...

Now that Utah Mammoth is officially the team’s new name, it’s a good time to look back at the 13-month process and how exactly the name came to be.

Mammoth name reveal latest ‘exhilarating’ experience for Utah Owners, front office determined to build on buzz surrounding franchise; outdoor game could be in future ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the Utah Mammoth. "When it came to naming the team, we did something ...