One of the signature events of a packed summer as Philadelphia marks America’s 250th birthday will take place on July 14, ...

Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The National Collegiate Athletic Association on Friday persuaded a federal judge in Ohio to dismiss a lawsuit seeking ...

Editor’s note: All week, The Athletic is looking back at the best of the first 25 years of the 2000s in men’s college ...

Indiana Fever star guard Caitlin Clark is one of the most popular names in basketball right now, but even she has felt star ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

Crowe, the nation's No. 5 prospect, chose Mizzou over offers from Kentucky, UCLA, Villanova and other top schools ...

The Missouri Tigers have landed their second-highest rated recruit in program history. Five-star combo guard Jason Crowe Jr., rated as the sixth-best player in ...

Tennessee State men's basketball is reportedly circling University of Memphis Tigers assistant coach Nolan Smith, sources tell longtime basketball insider ...

Cyclone fans should boot up EA Sports' new College Football 26 video game and see the features that the game has to offer, or ...

The SEC Media Days this week highlighted the ongoing rivalry between the SEC and the Big Ten in college football. SEC Commissioner Greg Sankey emphasized the conference's ...