Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

Arguing who's the NBA's GOAT - specifically, arguing Jordan vs. LeBron - is one of sports fans' greatest debates. Sporting ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Michael Jordan's Nike contract was a game-changer. LeBron James has weighed in on social issues. Who was a bigger influencer ...

With his eyes dead set on getting his hands on any kind of memorabilia, Davis went straight to Jordan. But that didn't work.

It’s been a historic year for Oklahoma City Thunder superstar Shai Gilgeous-Alexander. Following an impressive run as the ...

After one college season at Arizona, Bryant becomes the second player in Corona Centennial High history ever selected in the first round, joining Jared McCain (2024).

Caitlin Clark's new commercial with Nike honors Bryant because she is wearing the newest pair of his shoes that were just released at the end of June.

Players called the first face-to-face talks with WNBA about the CBA in months a 'wasted opportunity.' The agreement has to be reached by next spring.

Kevin Durant and Tyrese Haliburton entered their respective NBA Finals elimination games with strained right calves ...

The reigning NBA MVP has just signed a league-record contract extension with the Thunder but it’s just one part of his incredible annual income.