The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014. Sports newsletter 🏈's best, via 📧 Studio IX 🏀⚽️🥇 KPMG Women's PGA ⛳ ...

West, who was the inspiration for the NBA’s logo, was one of the biggest names in the league’s existence.He played 14 seasons for the Lakers, was an All-Star in every season he took the court ...

The NBA lost an icon with the death of Hall of Famer Jerry West, who passed peacefully at age 86 with his wife Karen by his side. ... The LOGO impacted every aspect of our sport. As a player, ...

Jerry West was a 14-time All-Star for the Los Angeles Lakers. A statue of him outside Crypto.com Arena in Los Angeles has the star guard in a similar pose to the one that inspired the N.B.A.’s logo.