The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

The original star logo graced uniforms from 1989-2000 and was used during the Shaquille O’Neal and Penny Hardaway epoch, when they went to the NBA Finals in 1995-1996.

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014. Sports newsletter 🏈's best, via 📧 Studio IX 🏀⚽️🥇 KPMG Women's PGA ⛳ ...

West, who was the inspiration for the NBA’s logo, was one of the biggest names in the league’s existence.He played 14 seasons for the Lakers, was an All-Star in every season he took the court ...

MORE NBA: Ranking the 11 greatest Pacers players ever | Ranking the 9 greatest Thunder players ever. Magic new logo. Orlando's first logo played up the magic aspect of the team name. The franchise ...