Hasbro is dropping the Mr. from the logo and overall brand to “promote gender equality and inclusion,” but clarified that Mr. and Mrs. Potato Head will still be available.

Hasbro is dropping the honorific “mister” from the “Mr. Potato Head” brand, renaming the shapeshifting plastic spud to the gender-neutral “Potato Head.” ...

Mr. Potato Head appeared to be losing his gender — but there’s more than meets the detachable eye. Word came out Thursday morning on the website Fast Company that toymaker Hasbro was re… ...

Mr. Potato Head, the classic Hasbro toy brand which includes the mustachioed Mr. Potato Head and clean-shaven Mrs. Potato Head, will soon be rebranded as the gender-neutral "Potato Head" toy line.

Hasbro is scrambling to reassure fans that Mr. Potato Head still exists — amid uproar over its gender-neutral rebranding announcement. “Hold that Tot – your main spud, MR. POTATO HEAD isn ...

Hasbro launched the first advertising campaign for Mr. Potato Head on April 30th, 1952. Within its first few months on the market, the toy earned the company more than $4 million.

After Mr. Potato Head appeared, voiced by comedian Don Rickles, in Pixar’s “Toy Story” in the 1990s, sales got another major boost, as did many other classic toys featured in the film, like ...

The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from ...

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.

Is it Mr. Potato Head or not? Hasbro created confusion Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could… ...

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into.