This scenario illustrates the "AI pricing paradox"—the very engagement that companies want to encourage can erode margins if ...

Every sales playbook starts the same way: Get more customers. But growth isn’t a numbers game; it’s a loyalty game. In most ...

New research from Virginia Commonwealth University challenges the long-held business assumption that companies perform best ...

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request ...

10 Ways to Convert More Customers, Backed by Science. There’s a gap between what science knows and what business does. Here’s how to bridge the gap.

Repeat customers spend, on average, 67 percent more. Twenty percent of customers account for 80 percent of total revenues. Trying to win new business can be stressful, expensive, and often ...

"We really need customers to leave that feedback so we can build from that," she said. Here, two small-business owners offer advice for collecting customer reviews and using them to scale their ...

It’s common business knowledge that it’s cheaper to retain a current customer than it is to attract a new one. Acquiring new customers costs five to 10 times more than selling to a current customer ...

Win More Customers by Avoiding These 7 Questions. While there are a lot of right things to say during a sales conversation, there are also wrong things that could turn a potential customer away.

How to Get More Customers in a Bakery. Small bakeries can struggle to build a regular client base in a retail food market saturated by big box supermarkets and fast food chains.